I’ve been thinking for a long time about starting up a business/marketing focused blog but there are already a lot of great ones out there to read.  Part of me likes sitting back and watching what they are producing, but I keep mulling over how I would approach some topics and I see some areas that are not being focused on so much.

I do some coaching and private work for friends and other clients outside of my own business, and I find that the teaching aspect is really enjoyable.  Hence, the blog to start catalogging the topics that get hit on and, hopefully, a unique perspective on them.

OK, so what is this “hammerfist” thing?

I love teaching via sports analogies.  There’s a lot of “business as war” stuff out there, but just as much “business as sports”.  If you think about the tactics and strategies that work in various sports, you can apply them to your business with great success.  After thinking about what would be my unique voice, I decided to go with the sports analogy approach.

Not everything will be a sports analogy – there’s a ton of content I’m going to bring from my past corporate life at an upstart ISP and there will be the standard news fare now and again.  With all the sports to hit on and delve into, there’s a lot of content to write without getting diverted.

The Ground and Pound with Hammerfist

The hammerfist was inspired by another ecommerce store owner who is really into MMA (mixed martial arts).  The hammerfist is part of the “ground and pound” tactic where you get on top of your opponent and just start wailing on them.  You want to use the side of your fist, like a hammer, so that you inflict damage on your enemy without breaking your hand.  In terms of business, it’s the philosophy of gaining an advantage over your competition and relentlessly exploiting it.

When you have the advantage DO NOT LET UP.