Category Archives: Marketing

How to Create Expertise

Posted on June 8, 2011 by Hammer

Every now and then I take some time away from my regular content generation to cruise through some of the online marketing forums or blogs and have a look at what’s going on. It seems every forum contains a lot … Continue reading →

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Expanding from a niche to wider sales

Posted on March 4, 2010 by Hammer

This is the big task that we’re working on right now. The site that I’m working on is very successful at SEO and sales within it’s niche. While efforts go forward to solidify that space, the product offering of the … Continue reading →

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Video Marketing: Selling by Entertaining

Posted on August 25, 2009 by Hammer

How a great video that sells nothing can sell a product that doesn’t appear anywhere in it. Continue reading →

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Amazon Spends $2.50 to Hook Customer Loyalty

Posted on August 13, 2009 by Hammer

This morning I opened an email from Amazon that was about a recent order.  When I opened it and read it I suddenly had renewed love for Amazon and vowed to make my next purchases from them. All they did … Continue reading →

Posted in Customer Loyalty and Retention, Marketing | Tagged , , , | Leave a comment