The site that I’m working on is very successful at SEO and sales within it’s niche. While efforts go forward to solidify that space, the product offering of the site is being expanded to transition from the niche to a broader market.

The way that we’re doing this is putting the new product line in the site with their own category and then running through some basic keyword research on what it will take to get the products to rank. One of the target products ranks #13 on Google for it’s product name (searched for over 13k times/month) just based on the strength of the domain that the page is sitting on.

The next steps for the test is to run link building and promotion efforts for the product and it’s page on the site and monitor the results. The challenge will be to gain clicks from searchers who see the niche-focused domain on our result vs. the more general named domains in other results. Once we reach page one, the headline (title) and meta-description will become very important for gaining clicks.