Video Marketing: Selling by Entertaining

I received an email this morning that did a great job of getting me to click through onto the store’s web site. They didn’t sell me on the product (because it’s not something I need right now), but this looks to be a pretty good idea to test out in other markets.

The email was titled “Best Soccer Goal Ever?” and showed me a video thumbnail. When I clicked on it I was taken to the store’s web site, where they showed the YouTube video of a really sick indoor soccer goal.

As I’m watching the goal and the replays of it, I notice the description to the left of the video. They have added a description talking about how creative the Brazilian players are and how much practice it takes to get this good. Then in the second paragraph they state that you have to have really strong leg and back muscles to be able to pull this trick off, and that world class soccer players all use some type of medicine ball workout.

The sentence about the medicine ball workout was linked to a specific medicine ball product (most likely their best seller.)

Now, I’m not a soccer player, but if I were one and active in trying to improve on my skills, I sure would have clicked on that link.

The video inspired me. The copy, while sparse, provided me a way to achieve some of the greatness shown in the video.

Something to test in your own markets.

BTW – Here is the video:

Sick, eh?